Only What Matters

We noticed a lot of bloggers talking about minimalism and all the benefits, but it's hard to start practicing by yourself. The core goal of the community is to encourage people to experiment with their routines, declutter their lives, and determine what items are truly meaningful.

Mac, OWM founder, has completed three wardrobe experiments, the 100 Day Challenge, the Year-Long Wardrobe Challenge, the Mindful Wardrobe. Mac has also encouraged thousands of other people to do 100 day challenges of their own through his two clothing brands, Wool&Prince (mens) and wool& (womens).