Wool&Prince
Better, longer-lasting shirts made from merino wool.
Wool&Prince Community
Wool&
The most wearable dress in your wardrobe.
wool& Community
OWM partner brands make high-quality, long-lasting products. They don’t over-sell with promotions, scarcity, or other gimmicky tactics. These brands encourage thoughtful consumption.
OWM partner brands embrace the Only What Matters Community Ideals; they are intentional, transparent, and sustainable. By upholding these three elements, our partner brands ensure that customers and our planet are the top priority in everything that they do.
For Brands
What is Only What Matters?
Only What Matters is an online community for aspiring minimalists to deepen their commitment to living with less. Our members consistently praise the brands they trust to deliver long-lasting, quality products that stand up to the test of time.What are Partner Brands?
Partner Brands are businesses that align with our community's values and take part in the community. With Partner Brands, Only What Matters is focused on giving the brands our members trust a space of their own. Within this space, brands can connect with our passionate community to discuss products on the market, future products, and brand philosophies and ideals.What will Only What Matters provide Partner Brands?
Partner Brands receive a subcategory within our community devoted solely to the brand. Posts in this subcategory will be automatically shared with the broader community, inviting all members to interact with the brand.Additionally, the brand will be provided with Only What Matters badging and social media materials to proudly display on its site and accounts.