Only What Matters

After completing the 100 Day Challenge, Mac Bishop launched Wool&Prince with the goal of making better, longer-lasting apparel using wool. Three years into the business, Mac had some conflicting thoughts about running a growing apparel company in a world that probably doesn't need any more apparel companies.

Before starting Wool&Prince, Mac worked for Unilever and saw first hand how consumer goods companies rely on selling stuff that you don't necessarily need. The goal was to "increase usage and create new uses" when it should have been "improve customers' lives."

Mac still runs Wool&Prince and a sister brand wool&, but started Only What Matters to encourage people to take action, simplify their lives, and buy less stuff. As someone who has made a living off selling clothing, Mac is excited about building a community that doesn't rely on people buying physical products. Maybe he’ll even put himself out of business. : )