We're a group of practicing minimalists and conscientious consumers. The minimalist journey is even more fulfilling when you can share the experience with others.

 

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SimplifY your life

When did life get so complicated? 24/7 demands, long commutes, too many bills, etc. Figure out what you need in your life and what you don't.

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Do More of what you love

Once you cut down on the stuff and responsibilities in your life, you'll be free to spend your time the way you want.

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Reduce your footprint

Part of our interest in minimalism is that consumerism is hurting the prospects of future generations. Using less is better for you and the earth.

Take action toward achieving your goals

 

We noticed a lot of bloggers talking about minimalism and all the benefits, but it's hard to start practicing by yourself. The core goal of the community is to encourage people to experiment with their routines, declutter their lives, and determine what items are truly meaningful.

Mac, OWM founder, has completed three wardrobe experiments, the 100 Day Challenge, the Year-Long Wardrobe Challenge, the Mindful Wardrobe. Mac has also encouraged thousands of other people to do 100 day challenges of their own through his two clothing brands, Wool&Prince (mens) and wool& (womens).

 

 

Our moderators provide support, accountability, and prompt feedback.

 

This isn't a free-for-all comment section or anonymous forum with foul language. OWM is a respectful community with committed, supportive members. We all have our own evolving definition of minimalism and we're all at different points in the journey. OWM is a place to explore living simply and what that means to you. There's no right way to do this. 

 

It all started with a shirt worn for 100 days in a row without cleaning.

 

After completing the 100 Day Challenge, Mac Bishop launched Wool&Prince with the goal of making better, longer-lasting apparel using wool. Three years into the business, Mac had some conflicting thoughts about running a growing apparel company in a world that probably doesn't need any more apparel companies.

Before starting Wool&Prince, Mac worked for Unilever and saw first hand how consumer goods companies rely on selling stuff that you don't necessarily need. The goal was to "increase usage and create new uses" when it should have been "improve customers' lives."

Mac still runs Wool&Prince and a sister brand wool&, but started Only What Matters to encourage people to take action, simplify their lives, and buy less stuff. As someone who has made a living off selling clothing, Mac is excited about building a community that doesn't rely on people buying physical products. Maybe he’ll even put himself out of business. : )  

 

 

Only What Matters strives to create a community focused on pursuing what is truly essential.

 
 

We do this by connecting like-minded individuals, cultivating enriching conversations, and highlighting high-quality, long-lasting products. All of this comes together to allow you to minimize what you buy and own, thereby freeing you to focus on what you love most.

We make sure our partners share our focus. Before choosing to partner with a brand, we ensure that they align with our three Community Ideals. These ideas have been inspired, shaped, and refined by members of our community.

Only What Matters Partner Brands are…

INTENTIONAL

Crafting long-lasting, quality products.
Using fair, non-gimmicky pricing.
Refusing to market unnecessary or unwanted goods.

Transparent

Openly sharing the details of product supply chains.
Maintaining an open dialog with consumers.

Sustainable

Considering the impact on people and the planet.

 
 

Brands must embody all three Community Ideals before they can be listed as a Partner Brand. These three elements ensure that both customers and our planet are the top priority in everything that they do.